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Home arrow Market Research Findings arrow Information Technology arrow EphMRA Launches Updated Lexicon In Online Searchable Format
EphMRA Launches Updated Lexicon In Online Searchable Format PDF Print E-mail
Written by EphMRA   
29 Sep 2010

EphMRA, the European Pharmaceutical Market Research Association, has announced the launch of the Sixth Edition of the EphMRA Lexicon – now online and in searchable format.

The EphMRA Lexicon provides concise definitions of commonly used terms in healthcare market research – offering clarity and consistency to the industry and an invaluable resource for today’s healthcare market researcher.

The Sixth Edition – the result of a complete review by EphMRA’s Primary Research Methods & Training Committee (PRM&T) – includes many new additions and revisions. With more than 1600 terms, it is the largest and most comprehensive edition to date.

The EphMRA Lexicon will now be available to EphMRA members both in its original booklet form and also in a new web-based searchable format at .

Given the new Lexicon’s facility for ongoing revision, EphMRA is committed to its continual improvement and invites members to send suggested additions or revisions via the ‘Contact Us’ form on the EphMRA web site.

About the European Pharmaceutical Market Research Association (EphMRA)
For more information about EphMRA , please visit

Basle, Switzerland - 10 September 2010

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