Join Our Newsletter





Events Calendar

« < June 2017 > »
S M T W T F S
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 1
Home arrow Market Research Findings arrow Advertising and Marketing arrow Outdoor Ads Encourage Shoppers To Search For Brands
Outdoor Ads Encourage Shoppers To Search For Brands PDF Print E-mail
Written by Millward Brown   
17 Oct 2010
Outdoor can be more effective than TV advertising at driving consumers to search for brands online, according to British research.

The Outdoor Advertising Association, Millward Brown and Mindshare analysed five years’ worth of advertising involving 326 brands in 25 categories.

Travel brands that spent £1m ($1.6m) on outdoor found that searches rose by 5.5 percent, better than the 3.5 percent rise attributable to a similar spend on TV advertising.

Insurance brands fared even better, getting an increase in searches of three percent from outdoor and just 0.6 percent from TV.

For car makers, however, both media performed equally well, delivering a one percent rise in searches.

And TV was superior to outdoor for mobile phones, producing a 2.7 percent leap in Web searches against outdoor’s 1.1 percent.

by SCREENS.tv staff

6 October 2010

Last Updated ( 18 Oct 2010 )
 
< Prev   Next >

Polls

How important is market research to start-ups in the current economic climate?
 

RSS Feeds

Subscribe Now