Access to Online Panel Respondents for Market Research Studies
Next-Generation Panel Access Platform Extends API Integration Capabilities,
Mobile Access and Delivery for Surveys
uSamp (www.uSamp.com), one of the world’s fastest growing technology and online sample companies, has announced SampleMarket™ 2.0, the next generation of its panel access platform -- offering unsurpassed self-service access to uSamp’s U.S. proprietary panel of screened and vetted survey respondents, in real time.
uSamp made the announcement at The Market Research Event, sponsored by the Institute for International Research (IIR), and continuing here through Nov. 10.
SampleMarket 2.0 is the next step along an evolutionary path to fully automated delivery of market research sample, harnessing technology to expand the marketplace for quantitative research.
The platform, available for beta testing in December, makes it easier for market research firms to create and manage research projects online. The full featured API provides the seamless integration of SampleMarket 2.0 with users’ own products and technologies to drive panel access within their own website, application or administrative tools.
In the first quarter of 2011, SampleMarket 2.0 will provide full support for mobile devices, enabling users to log in to market research projects via smartphone, checking on real-time feasibility and statistics, stopping and starting projects from any location.
As a self-service panel access platform, SampleMarket 2.0 gives users unprecedented control over their sampling needs, delivering real-time pricing and feasibility without the need to pick up a phone or send an e-mail. The product taps into uSamp’s branded, U.S. proprietary panel of online consumers.
SampleMarket 2.0’s developer platform features a complete set of functionality tools for third parties. The API enables developers to obtain real-time pricing, feasibility counts, and have access to complete end-to-end project management workflow including quota creation, monitoring and reporting.
“With SampleMarket 2.0, we’re providing a full-service approach to self-service,” said Matt Dusig, co-founder and CEO, uSamp. “Market researchers will experience greater efficiency and time savings, gain unprecedented control and transparency over their sample, enjoying easy and direct access to their projects through one centralized platform. They’ll be able to dive deeper, monitor progress and manage their projects in real-time, anytime and anywhere.”
“SampleMarket 2.0 is all about providing real time information and intelligence to those who need it, when they need it,” said Gregg Lavin, President of uSamp. “Self-serve and our traditional sample sales and delivery business will co-exist, because our mission is to provide service on top of technology to meet market needs. What remains constant is the high quality sample that uSamp’s branded global panel provides.”
Please visit: http://www.usamp.com/ for more information