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Home arrow Market Research Findings arrow Online Consumerism arrow Daily Deals Are All The Rage This Holiday Season
Daily Deals Are All The Rage This Holiday Season PDF Print E-mail
Written by eMarketer   
23 Dec 2010
Consumers want to save money, buy unique gifts, and give back

Daily-deal websites are growing in popularity, as bargain-hungry holiday shoppers look for fun and easy-to-give items.

Groupon is the most popular of the bunch, accounting for 79% of all US group-buying site visits according to Hitwise, and comScore reported that the site saw 332,000 unique visitors on Black Friday.

Consumers are ready to shop for the holidays, with comScore reporting Cyber Monday online sales over $1 billion for the first time, and eMarketer predicting an overall rise of 14.3% in US retail ecommerce holiday season sales.

But saving money is also key: The “2010 Holiday Planning” report from RIS found North American retail executives considered price sensitivity the most important consumer behavior for this holiday shopping season.

Consumer deal-seeking behaviors are merging two hot topics du jour, holiday shopping and daily-deal sites.

Nearly half (44.7%) of online buyers said they think such websites are a good way to shop for holiday gifts while saving money, according to a November survey from daily-deal site Eversave.

Additionally, 42.5% said they would consider using such sites for gift giving this holiday season.


The season to give is also the season to give back, and daily-deal sites have an opportunity there as well.

Eversave found that 40.2% of US online buyers would purchase a daily deal if a portion of proceeds would go to charity.


While daily-deal sites are getting a lot of buzz, other retailers can take their cue from consumers as well.

Easy, creative gifting opportunities, chances to save money, and the potential to give back will gain shoppers’ interest during the holiday season.

10 December 2010

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