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Home arrow Market Research Findings arrow Advertising and Marketing arrow The U.Ks 10 Most-Liked TV Ads Of 2010
The U.Ks 10 Most-Liked TV Ads Of 2010 PDF Print E-mail
Written by Nielsen   
04 Jan 2011
Aleksandr Orlov, the meerkat star of the Compare The Market ads, has held off stiff competition from Lewis Hamilton, Mr. T, Dannii Minogue and Lionel Messi to make the ad featuring his great-grandfather’s victory over a mongoose army the U.K.’s most-liked TV ad of the year.

Orlov won out just ahead of creative TV spots for Magner’s Irish Cider, Maltesers, Santander and Snickers.

While TV ads for fast moving consumer goods — for drinks, sweets and tissue products — dominate the 2010 list of the U.K.’s most-liked with six of the top 10, ads for banking, insurance, and retail also feature.

The type of characters in teach of top 10 ads vary too. Four ads used celebrities, four used everyday people and two used animal characters — a meerkat and the Cushelle koala.


The most-liked ad of the year was compiled using more than 1.5 million survey results from viewers watching evening TV in the U.K.

The scores for likeability are collected across the whole year at the time each new ad is broadcast.

The likeability index is a measure of TV viewers who like an ad they saw, and whose brand they can remember, during the normal course of their TV viewing.

For the full article with links to the brands as in the table:

21 December 2010

Last Updated ( 04 Jan 2011 )
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