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What is a Target Market? PDF Print E-mail
Written by DJS Research Ltd   
06 Jan 2011
Target Market, as explained by DJS Research Ltd.

A target market is a group of customers at whom a company has chosen to aim its advertising and ultimately is products or services. Target markets are often segmented by their geographic location, socio-economic grouping, their lifestyle, perceived ethical considerations and by their relationship to the product, among other things.

For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857

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Last Updated ( 17 Jul 2012 )
 
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