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What are Vox Pops? PDF Print E-mail
Written by DJS Research Ltd   
06 Jan 2011
Vox Pops, as explained by DJS Research Ltd.

Vox Pops (from the Latin Vox populi) are interviews carried out with the general public to gain the ‘man on the street’s’ interpretation. Vox pops generally lack quotas and a wide variety of different people should be asked the same question. An exception to this is if the topic is specialised – for instance employees of a specific company may be asked about their working conditions.

For further information please visit DJS Research, a full service market research agency. Alternatively, feel free to call them on +44 (0) 1663 767857

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Last Updated ( 17 Jul 2012 )
 
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