Interpublic Group of Companies (IPG) Signs Major Deal for Simmons Data
Advertising Giant Purchases New Simmons Products and Renews Others??
FORT LAUDERDALE, Fla. – November 14, 2005 – Simmons, an Experian? company and leading authority on the behavior of the American consumer, today announced that is has signed a multi-year, multi-million dollar agreement to provide The Interpublic Group of Companies (IPG) with a host of new and renewed Simmons products.? The contract will provide IPG, one of the world's leading organizations of advertising agencies and marketing-services companies, and its agencies, with new and expanded access to crucial Simmons Market Research consumer data.
“Simmons is very pleased that IPG, one of the world’s largest marketing communication companies, continues to show their confidence in the power of Simmons Research as the authority on the American consumer,” said Bill Livek, co-CEO of Simmons Market Research.? “This expanded relationship includes additional IPG agencies and broadens Simmons services for other IPG companies.”
“We're thrilled about having access to all the innovative products that Simmons offers,” said Susan Nathan, senior vice president, director of media knowledge for Universal McCann, an IPG company.? “This will be an invaluable asset for our clients.”
Among the Simmons products acquired by IPG:?
•?National Consumer Study (NCS)
•?National Hispanic Consumer Study (NHCS)
•?Two-Year Combined Study
•?Teens-Adults Combined Study
•?Gay & Lesbian Consumer Study
•?Tipping Point Segments
•?Correspondence Mapping & Cluster Analysis
For more information, please visit us at http://www.smrb.com/
or contact Chris Lubniewski at (212) 598-5421 or
Simmons Market Research Bureau
Simmons, an Experian Company, has been a leading chronicler of the American consumer for over 50 years.? From the products they buy and the brands they prefer, to their Internet shopping behaviors, attitudes, and lifestyles, Simmons measures over 30,000 American consumers each year using statistically projectable samples.? Simmons' samples include the largest representation of all Americans, including, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers.