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Home arrow Marketing Research News arrow Company News And Announcements January - June 2011 arrow EphMRA Celebrates 50 Years’ Service to the Healthcare Market Research Industry
EphMRA Celebrates 50 Years’ Service to the Healthcare Market Research Industry PDF Print E-mail
Written by EphMRA   
03 Feb 2011
EphMRA, the European Pharmaceutical Market Research Association, this year celebrates its 50th anniversary.

Founded on May 5th 1961 – the result of ameeting betweenrepresentatives of fourteen research-­-orientated European-­-based pharmaceutical companies – EphMRA is the representative body for the European healthcare market research industry.

Fifty years on from its inauguration, EphMRA’s size and influence is such that its membership now includes practically all major pharmaceutical companies worldwide, along with a significant proportion of its marketresearch suppliers.

To achieve its vision of ‘creating excellence in professional standards and practices to enable healthcare market researchers to become highly valued business partners’,

EphMRA offers a wide range of initiatives and services.

These include:
• The Anatomical Classification of Products (covering all products in all therapeutic categories worldwide)

• The EphMRA Code of Conduct (specific to healthcare market research and continually updated)

• Six member-led committees (harnessing and cascading knowledge on all common issues)

• A widely-praised industry training programme (delivered both face-to-face and online)

Commented EphMRA President, Rob Haynes:
“When EphMRA first came into being, market research was in its infancy. Now it plays a critical role in guiding companies’ tactical and strategic decision-making. As the role of market research has changed, so too has the role of EphMRA. Today, we exist to help equip healthcare market researchers to be highly valued partners to their businesses”.

EphMRA will officially celebrate its achievements at this year’s EphMRA Annual Conference – ‘Stepping it Up’ – in Basel, June 2011.

For more details on the background of EphMRA’s formation and its main activities today, please visit

Basel - 20 January 2011
Last Updated ( 03 Feb 2011 )
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