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Mobile Ad Spend Sky Rockets PDF Print E-mail
Written by Marketing Interactive   
07 Feb 2011
According to BuzzCity's latest Global Mobile Advertising Index for Q4, Malaysia has achieved a 218% increase in mobile advertising revenue compared to 2009, garnering an overall growth of 103% in 2010.

"Judging from our latest report, the mobile advertising industry in Malaysia has grown much faster than expected and is set to soar in coming years," said BuzzCity CEO Dr. KF Lai.

He said that the spike is attributable to larger advertising budgets and the fact that marketers are starting to warm up to the medium and trust its value and effectiveness, primarily when targeting niche communities and those in rural areas with lower PC penetration.

Compiled between October and December 2010, the data revealed a quarter-on-quarter rise of 12% in mobile advertising worldwide, in markets where BuzzCity is present.

An increasing number of campaigns came from the travel and hospitality sectors as well as consumer and financial products.

The banking industry efforts in particular were focused on branding and acquisition campaigns targeted at a younger consumer group.

"2010 proved a positive year for BuzzCity with 93% more ads delivered compared to 2009 as advertisers increased their campaigns and expenditure in several key markets to take advantage of highly competitive data rates and much improved handsets," Lai added.

In the final quarter of 2010, India, Indonesia, United States, South Africa, and Kenya emerged as the top five mobile advertising countries.

During this period, India delivered over four billion ads its local audiences "outpaced" Indonesia for the first time to secure the top spot. New entrants to the top 20 during this quarter included United Arab Emirates (ranking 16) and Brazil (ranking 20).

Lai believes that the driving factors for the growth of mobile advertising will be continuing price wars amongst mobile operators in many countries and an increased use of cheaper and better phones.

He adds the improving economic conditions in the US and Western Europe will push forward the uptake of the platform.

The index tracks activity across BuzzCity's network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.

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By: Deborah Joy, Malaysia

Malaysia - 21 January 2011

Last Updated ( 07 Feb 2011 )
 
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