Harris Interactive announces that Jabes Market Research, a full-service market
research and consulting company in El Salvador, has become the newest
affiliate member of the Harris Interactive Global Network of independent
market research companies.
Established in September 2002, Jabes Market Research services El Salvador
and anticipates expansion in Guatemala and Honduras over the next several
years. The regional staff consists of researchers and statisticians, as well
as journalists and publicists who maintain ongoing media relationships with
major publications in El Salvador. Jabes is experienced in conducting both
qualitative and quantitative research for clients interested in politics and
public opinion, the pharmaceutical industry, usage and attitudinal analysis,
advertising and branding, and customer satisfaction.
"Central America has often been overlooked by the world's leading research
companies, so we are delighted that Jabes, whose clients highly value its
contributions and individualized approach, has decided to join our global
network. This relationship will help us extend our presence and strengthen our
research capabilities in Central America," says David Vaden, executive vice
president and chief strategy officer for Harris Interactive.
Manuel Castillo, general manager of Jabes Market Research, states: "Our
company is proud to be a part of the Harris Interactive Global Network. We
have a highly capable team that offers extensive experience working with
multinational businesses. We aim to understand a company's needs and resolve
their research issues with a professional and individualized service."
About the Harris Interactive Global Network
The Harris Interactive Global Network, an international network of
affiliate market research firms, was established in 1992. Today, there are
nearly 20 global network member companies representing Africa, Asia,
Australia, the Caribbean, Eastern and Western Europe, Central/North/South
America, and the Middle East. Member firms exchange research expertise and
share local-country knowledge on research projects conducted in their region.
About Harris Interactive(R)
Harris Interactive Inc. (http://www.harrisinteractive.com
), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
NY-based global research company that blends premier strategic consulting with
innovative and efficient methods of investigation, analysis and application.
Known for The Harris Poll(R) and for pioneering Internet-based research
methods, Harris Interactive conducts proprietary and public research to help
its clients achieve clear, material and enduring results.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through its U.S. offices and wholly
owned subsidiaries, HI Europe in London (http://www.hieurope.com
), Novatris in
), and through an independent global network of
affiliate market research companies. EOE M/F/D/V.