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Home arrow Marketing Research News arrow Market Research Companies New Appointments arrow PSL Group Appoints Peter Chopra As Chief Strategy Officer
P\S\L Group Appoints Peter Chopra As Chief Strategy Officer PDF Print E-mail
Written by P\S\L Group   
09 Mar 2011
P\S\L Group is pleased to announce the appointment of Peter Chopra to the newly created position of Chief Strategy Officer.

Peter Chopra is a ‘Big 4’ trained Chartered Accountant, qualified barrister.  Peter’s prior roles include CFO of Synovate, CEO of Synovate UK and Deputy CFO of Aegis Group plc as well as being a founder of Verve, Great Outcomes and Pharmagems.

With 18 years’ experience in market research and marketing services, Peter has successfully completed over 50 M&A transactions in this industry.

In his new role, Peter will support the P\S\L businesses in the development and implementation of bar-raising strategic plans that will include both organic and non-organic growth initiatives.  

Robert Bisaillon, Executive Chairman of P\S\L Group comments:
"P\S\L Group has enjoyed double-digit growth in 31 of the past 35 years, achieving over 30% per annum growth in most of those years.  This success story has until now been achieved through purely organic growth. Peter’s appointment signals our intent to not only maintain our rate of growth, but to add targeted M&A activity to our growth strategies.  I very much look forward to working with Peter in the identification of opportunities where we can help others leverage our proprietary assets and operational capabilities so they, too, can experience the kind of success we have been fortunate enough to enjoy. "

Michele Fearon, Chief Executive Officer of P\S\L Group comments:
“I am delighted to have someone with Peter’s experience and success track-record join our senior executive team.  I look forward to Peter’s contribution to the management of our group, both in terms of the development of group-wide as well as business-specific strategies. We now have businesses active in five domains with offices spanning North America, Europe and Asia. The wealth of Peter’s industry knowledge, operational skills, geographic experience and leadership strengths will be invaluable as we tackle the challenges invariably brought about by success of the scale we pursue.  I and the other members of our senior executive team are delighted to welcome him to our midst.”

Commenting on his new role, Peter Chopra added:
"I am extremely excited about joining such an entrepreneurial and successful organization.   P\S\L Group has strong and dynamic businesses which represent a unique combination of research and information assets to support the healthcare industry.  With such a talented team at P\S\L Group, there is a real drive and ambition to build on its outstanding record of success to become the leading independent in all of the sectors that it operates in and I am very much looking forward to working with them."

Peter will be based in the P\S\L UK office located at 75 Davies Street, London W1K 5JN, UK.

About PSL Group
For more information please visit

24 February 2011

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