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March 2011: Top Online Video Brands In U.S. |
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Written by Nielsen
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22 Apr 2011 |
Online video usage in the U.S. is up during March, rebounding from the declines typical of the shorter month of February.
There were 144.2 million unique online video viewers who streamed 3 percent more video and spent 8 percent more time watching using PC/laptops from home and work locations.
Total video streams also increased 7 percent to 14.5 billion streams.
For the second month in a row, VEVO is the #2 video brand in the U.S. With 33.3 million unique video viewers, VEVO has 4 percent more video viewers than #3 Facebook, but trails consistent #1 YouTube by nearly 79 million unique video viewers.
All of the top 10 U.S. video brands saw an increase in unique video viewers from the previous month.
The fastest-growing among the top brands – and new to the top 10 during March – was CNN Digital Network with a 60 percent increase in unique U.S. video viewers.
CNN Digital Network was also new to the top 10 most heavily used brands in March and saw the largest month-over-month growth in streams (+128%), mostly due to U.S. video viewers streaming coverage of the earthquake and tsunami in Japan.
Also showing significant gains in streams from last month were Netflix (+28%), MTV Music Networks (+25%), VEVO and Yahoo (+21%).
Netflix is once again the most engaging video brand in the U.S. as video viewers averaged nearly 10 hours on the site from home and work locations. Justin.tv’s U.S. video viewers showed the largest month-over-month increase in time spent viewing video on the site, up 17 percent from February.
13 April 2011
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Last Updated ( 22 Apr 2011 )
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