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Home arrow Market Research Findings arrow Healthcare arrow Women In Their 40s Want Mammograms: Poll
Women In Their 40s Want Mammograms: Poll PDF Print E-mail
Written by Harris Interactive   
16 May 2011
Harris Interactive/HealthDay survey finds many women disagree with new recommendations that screening should begin at 50

A U.S. health task force stunned much of the medical world and many women in November 2009 by recommending that most women didn't need to get their first mammogram until age 50.

But a new Harris Interactive/HealthDay poll finds that women in their 40s want their mammograms, and two-thirds of them weren't even aware of the task force's recommendations.

About 57 percent of women surveyed believe mammograms should start at age 40, according to the poll of 1,083 U.S. women over 18 years of age conducted April 18-20, while just 12 percent thought that 50 was the right age to start getting the imaging tests.

"Breast cancer is something women are taught to look for at an early age through monthly self-exams, and the magic age of 40 had been when the first mammogram was supposed to happen," said Regina A. Corso, senior vice president of public relations and youth research for the Harris Poll. "That obviously goes against recommendations that have recently come out, and which almost half of women [polled] believe are there because these experts are mainly interested in saving money by reducing health-care costs."

Specifically, 45 percent of the women polled said the task force pushed back the recommended age to 50 to reduce health-care costs and avoid administering unnecessary tests, while 30 percent believe the task force made the recommendation because excessive tests produced too many so-called false-positive results, leading women to unnecessarily think they had cancer when they did not.

The U.S. Preventive Services Task Force (USPSTF) bucked long-standing advice 17 months ago that yearly mammograms should start for women when they turn 40. The task force said mammograms for women in their 40s led to too many false-positives, unnecessary worry and biopsies, and relatively few lives saved.

Instead, the task force recommended routine mammograms every two years for women ages 50 to 74. Women in their 40s were advised to discuss their breast cancer risk factors with their doctors and make a personal decision about whether to get screened or not.

Despite widespread news coverage of the task force recommendations, the new poll found that 66 percent of women in their 40s hadn't even heard about the recommendations. And 72 percent of women in their 40s disagreed with the new recommendations after being told about them.

The new recommendations aside, many women in their 40s are still getting mammograms -- 77 percent of women in their 40s have already had at least one mammogram, while 64 percent reported getting one annually, the poll found.

The American Cancer Society continues to recommend annual mammograms for women starting at age 40.

More information

Read the USPSTF guidelines here.

The poll included 1,083 U.S adult women were surveyed online between April 18-20, by Harris Interactive, one of the world's leading custom market research firms, and HealthDay, a leading producer and syndicator of health news.

The complete findings of the newest joint Harris Interactive/HealthDay poll are available here . HealthDay's news report is available here . Full data on the poll and its methodology are available at Harris Interactive.









This survey was conducted online within the United States April 18 to 20, 2011 among 1,083 adult females (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments.

Therefore,Har ris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

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Norwalk, Conn., USA - 4 May 2011

Last Updated ( 16 May 2011 )
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