IAB Europe Announces MIXX And Research Award Winners
Written by IAB Europe
15 Jun 2011
IAB Europe has great pleasure in announcing the winners and runners-up in its MIXX and Research Awards. Prizes were awarded last night at the party at the end of the first day of this year’s Interact Congress.
16 European countries participated in this second pan-European edition of the MIXX Awards. In total the jury evaluated 140 entries divided into six categories:
Chris Clarke, Chair of the Judging Committee and XX LBi says
“I am delighted to say that the standard was incredibly high and the Committee really enjoyed discussing and evaluating the entries. The winners rightly deserve their accolades. They are OgilvyOne Worldwide for ING Direct ‘The First YouTube’ in the direct response category; Yunomi for ‘Yunomi’ by eMakina for lead generation; GmbH for Syzergy Deutschland for ‘Pritt Paper Gang’ in the brand awareness & positioning category; the prize for best brand/product launch went to LBi Lost Boys for ‘The Secret Annex Online’ for A.Frank House; AMVBBDO for ‘Who killed Deon’ for the Metropolitan Police in the cross-media category; and finally Leo Burnett Iberia for ‘Peseta’ in the experiential category. “
Alain Heureux, IAB Europe President and CEO said
“As online accounts for a greater share of advertising spend, it is incredibly satisfying to see how exciting, challenging and inspirational the digital marketing industry can be.”
The competition was launched for the first time this year to help prove and promote the effectiveness of the digital marketing industry. More than 85 entries from across the Continent were submitted in six categories: advertising effectiveness; consumer attitudes and behaviour; mobile internet; social media; cross media and branding.
As well as country-specific entries, both pan-European and global projects were represented.
Catherine Borrel, Research Manager, IAB Europe said,
“Warm congratulations to our winners: CNN International; Microsoft Advertising; BSkyB and IAB UK; Google; Orange Advertising Network and All Belgian Editors. You have produced innovative and thought-provoking work that we are keen to share with everyone.”
She thanked the prestigious judging panel for their hard work and announced that IAB Europe will share top line results from all the projects as a comprehensive resource for industry professionals for circulation throughout Europe via www.iabeurope.eu
Roy Patel, Vice President at Lightspeed Research, the Awards’ sponsors and one of the judges, said “These awards provide a platform for the best digital research to be showcased and we are pleased to be associated with such a successful event. This very encouraging response to the inaugural Research Awards underlines the industry’s strong commitment to quality and creativity.”
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Barcelona - 9 June 2011