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Home arrow Marketing Research News arrow Market Research Companies New Appointments arrow Freshminds Appoints Muller In Research MD Role
Freshminds Appoints Muller In Research MD Role PDF Print E-mail
Written by Freshminds   
01 Sep 2011

FreshMinds, one of the leading research consultancies in the UK, announced today that Annette Müller is joining as Managing Director.

Müller most recently worked as an Associate with Oxford Strategic Marketing working on a number of strategy and best practice programmes for global consumer brands.

Prior to this, she worked at Opinion Leader as Managing Director where she led the company through a period of significant  transitional change.

She was previously a UK Board member at Research International (RI) and has also held senior client and agency side positions in a number of companies that include Kantar, Publicis, United Biscuits, McVitie’s and Diageo.

This appointment comes off the back of a record financial performance for FreshMinds Research, which has also seen a 50% increase in the size of the research team.

CEO of FreshMinds, Caroline Plumb, commented:
“We were looking for a dynamic individual with solid commercial knowledge and proven skills in delivering excellence to clients. Annette is all these things and more. We are delighted she has joined FreshMinds Research at this exciting time of significant business growth, which has been supported by a brand repositioning – Great research is only half the story - a visual rebrand and our new consultative business process, the Engagement Model. These developments mean that FreshMinds is able to better engage stakeholders through the research process, making our insights more directly actionable and maximising their value as a consequence. We look forward to Annette’s contribution towards our continued success”.

Müller commented:
“FreshMinds Research is an exceptional business, and an ideal fit with my experience and knowledge. Having worked in a consultative research capacity for a number of years, I’m looking forward to bringing my industry expertise to the business and further enhancing the excellent level of service that FreshMinds delivers to clients”.

About FreshMinds Research
For more information, please visit

London - 15 August 2011

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