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Home arrow Marketing Research News arrow Companies Latest Products arrow MARSC Limited Releases v1.3 Of
MARSC Limited Releases v1.3 Of PDF Print E-mail
Written by MARSC   
15 Sep 2011

Latest version to feature new data tools and sample selection options

MARSC Limited, providers of software for sampling and panel management to the market research industry, are pleased to announce the release of the v1.3 sampling and panel management system.

The official launch of v1.3 will be at ESOMAR Congress in Amsterdam, September 2011.

Enhanced features in this version of include:
- Improved profile and activity filtering

- Introduction of custom dimensions enabling the combination of interlocking and non-interlocking sample selection methodologies

- Introduction of sample prioritisation as an alternative to random selection. (e.g. prioritisation can be determined on frequency of invitation or survey completion)

- External files (storing a list of panellist IDs) may be used as the base (or as an exclusion criteria) enabling the precise targeting of sample (e.g. product purchasers over the last 4 weeks)

- User definable Metadata fields allowing users to store more detail against sample jobs (for reporting purposes)

Nicky Forsyth, Managing Director of MARSC says
“this new release is a major enhancement of and now provides fully featured sampling for all sizes of panels”.

With the addition of new data tools and sampling enhancements, v1.3 continues to maintain its position within the industry as one of the best systems available, offering an extremely competitive solution for sampling and panel management.

About MARSC Limited
For more information please visit

Surrey, UK – 14 September 2011

Last Updated ( 27 Sep 2011 )
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