in the Market Research Industry
Following the acquisition by its parent company, WPP-owned Kantar, of the stock of Global Market Insite, Inc. (“GMI”), Lightspeed Research announced today it will be aligned with GMI to create one of the world’s largest online panel and sample providers. David Day, Lightspeed Research’s President and Global CEO, has been named President and Global CEO of the combined business.
Founded in 1999, GMI employs 230 people and is based in Bellevue, WA, with additional offices in Los Angeles, Boston, Vancouver, London, Paris, Den Bosch (the Netherlands), Munich, Sydney, Hong Kong, Tokyo, Shanghai, and Singapore. GMI offers technology-enabled survey solutions, global panels and innovative survey methodologies that provide an integrated way for market researchers to tap into targeted consumer groups around the world, delivering highly accurate, reliable and repeatable results.
The acquisition of GMI adds panels in 13 countries, bringing Lightspeed Research’s global reach to over four million online panelists across proprietary panels in 38 countries. Notable additions to the Lightspeed Research footprint include Brazil, Mexico and India along with numerous Asian
markets. Panel capacity in the U.S., Canada and the European 'Big 5' will grow significantly as a result of the acquisition.
“Uniting the assets of these two global leaders in the online panel market research industry strengthens our offer to clients through the size and reach of our panels. Our combined technology and market research expertise will put us in a strong position to address the significant growth and rapid change in our industry around the world,” said Day.
The combined company will continue to operate as both Lightspeed Research and GMI, conducting client business as usual through 2011. Lightspeed Research and GMI have begun planning the integration of the two company’s products, customers, and employees. Client service and support will remain consistent through the acquisition and integration process.
“Our clients will be working with the largest global online sample provider that can deliver the most reliable, efficient and high-quality service available,” said Michael Brochu, CEO and President of GMI. “This move will allow the combined company to meet our clients’ needs not only today, but well into the future. Together, we will look to apply technology in new and
innovative ways. The businesses are highly complementary, and GMI brings a great deal of scale to the table, especially given our broad, global footprint across thousands of customers.
Both GMI and Lightspeed Research share similar philosophies with respect to service excellence and execution, online data quality and technology-enabled innovation as the means to deliver best-in-class service.”
Lightspeed Research is part of Kantar, the insight and consultancy group of WPP, a FTSE 100 and NASDAQ listed company.
About Lightspeed Research
For more information please visit www.lightspeedresearch.com
For further information, please visit us at www.kantar.com
Warren, NJ - 7 September 2011