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Home arrow Marketing Research News arrow Market Research Companies New Appointments arrow Ipsos Recasts Spergel To A Starring Role In Television Research
Ipsos Recasts Spergel To A Starring Role In Television Research PDF Print E-mail
Written by Ipsos   
26 Oct 2011

Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT

Ipsos OTX MediaCT is committed to solidifying its research expertise in the expanding and evolving world of television content and distribution. To that end, the company has promoted Ben Spergel to the role of Senior Vice President, Television Insights. Spergel remains Product Manager for TV Dailies, the largest and most comprehensive tracking study of marketing effectiveness and potential audience estimation for new and returning television programs.

“Over the past five years, Ben has been driving the business development, client service and strategic planning for TV Dailies, putting Ipsos OTX MediaCT at the forefront of effective television market research,” says Bruce Friend, President with Ipsos OTX MediaCT. “His energy, experience, expertise and commitment to client service make this promotion both fitting and appropriate. No doubt, Ben will continue to drive excellence and innovation in television research, providing invaluable insight and direction to today’s decision makers.”

With more than fifteen years of television research experience, Spergel partners with over 40 television networks to help them maximize their marketing effectiveness and understand their current and potential audiences. Using tools like TV Dailies allows networks to make informed marketing decisions and set realistic performance expectations.

As part of his continued commitment to clients, Spergel conceptualized an innovative online reporting system for processing and analyzing TV Dailies data and continues to develop the product based on client feedback. In addition to his TV Dailies responsibilities, Spergel is leading the development of several new products offered by Ipsos OTX Media CT to provide “script to screen” insight for the television industry as well as to expand Ipsos’ business opportunities in the media and entertainment space.

“In a world where hundreds of networks with limited budgets are competing for the same fickle audience with multiple viewing options, television executives face enormous challenges. It is through insightful research and strong partnerships that our clients are able to make the tough decisions,” says Spergel. “With our innovative products and client focused insight teams, Ipsos OTX MediaCT has built research solutions that are proven and trusted.”

Prior to his time at Ipsos and OTX, Ben Spergel was Director of Primary Research at Lifetime Entertainment Services where he oversaw all primary research studies for programming, sales, marketing and new media. Prior to that position, he served as Director of Ad Sales, Publicity and New Media Research for Lifetime Entertainment.

His responsibilities included producing and presenting quarterly research sales decks to internal and external clients and working directly with Sales, Marketing, Programming and Public Affairs to increase business opportunities and partnerships.

While at Lifetime, he developed the “Environment Presentation” to highlight Lifetime’s strong brand equity and unique relationship with viewers, which served as the company's primary ad sales strategy for two years, as well as the Lifetime Movie Network sales presentation, which resulted in increased distribution of the smaller network.

Ben Spergel is based in Los Angeles.

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Los Angeles, CA – 25 October 2011

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