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Home arrow Marketing Research News arrow Companies Latest Products arrow uSamp Introduces SurveyBuilder™
uSamp Introduces SurveyBuilder™ PDF Print E-mail
Written by uSamp   
27 Oct 2011

Free Self-Serve Survey Authoring Platform With Instant ’Pay As You Go’ Access to Millions of Vetted Survey Takers

Aimed at Small and Midsize Businesses, Academia and Non-profits,

Online Solution Combines Unlimited, Unrestricted Survey Authoring with Ability to Immediately Populate Surveys with ‘Big Brand’ Panelists -- No Subscription Fees

uSamp, one of the world’s fastest growing technology and online sampling companies, today introduced SurveyBuilder™ (, a self-serve platform providing  free, unlimited online survey authoring tools that transforms the way organizations gain insights from target audiences and expands the market for consumer research by enabling small and midsize businesses, non-profits and academia to create and populate online surveys.   

While the process of conducting online research on a timely, cost-effective basis has been unattainable for many, SurveyBuilder allows any organization to easily implement a target market or consumer research campaign instantly, at a fraction of the cost.  For the first time, organizations have the ability to author unlimited surveys, with an unlimited number of responses reported in real time, for free – no subscription fees, no contracts, no hidden fees and no middlemen.  

SurveyBuilder delivers on-demand access to millions of uSamp’s vetted, targeted respondents on a “pay as you go” basis – the same audience that major brands enlist for consumer research studies.  Or, organizations can bring their own audience and then create and populate surveys completely for free.  Users simply log into to start building unlimited online surveys and collect an unlimited number of responses from their own audiences. 

SurveyBuilder is integrated with uSamp’s vast online panel of survey respondents, delivering exceptionally fast response times – in some cases, from survey creation to research completion in minutes.  

“By combining on-demand access to survey respondents and survey authoring in one powerful SaaS platform, SurveyBuilder provides quality market research for the masses -- improving the speed of attaining survey respondents, simplifying the purchase process, and creating instant value to users,” said Matt Dusig, uSamp co-founder and CEO.   “SurveyBuilder makes one-stop survey development both possible and unbelievably easy.”

“SurveyBuilder bridges the gap that has existed between established online survey tools and their ability -- or rather, inability -- to populate a survey,” said Gregg Lavin, uSamp co-founder and President.  “Most online survey tools charge monthly service fees for use of their platform.  Due to uSamp’s network of high-quality and targeted survey respondents, we simply don’t need to charge users for authoring surveys, publishing those surveys to their own websites, social networking sites like Facebook or Twitter, or wherever they engage their own audience.  SurveyBuilder is a ‘best-of-breed’ survey platform – with powerful tools for survey authoring and targeted survey respondent buying – wrapped in a sleek, modern interface that anybody can instantly master.”

Small business owner Dolly Thicke, an early SurveyBuilder user, can attest to that.  Thicke revamped the marketing strategy for her bridal apparel business, Dolly Couture, based on the results of her survey.  

SurveyBuilder users can target uSamp respondents by demographic profile, race, income, marital status, and numerous other key data points.  Respondents are engaged online to take surveys and SurveyBuilder customers pay only when uSamp respondents finish the survey.  Users can engage one or many audiences for each survey to instantly compare how different audiences respond to survey questions.

SurveyBuilder also offers free, real-time reporting to view and drill-down to respondent-level detail online or exports data to MS Office and other programs for offline analysis.     

With SurveyBuilder, users can:
o   Create free unlimited online surveys and get unlimited responses with no required downloads or obligation to purchase

-   A huge selection of interactive multiple question types, custom logic creation, drag-and-drop reordering of pages, questions and answers

- Standardized thank you and terminate pages

- Fully customizable survey template with instant preview

o Promote surveys to social network sites and proprietary channels for free

- Facebook, Twitter, LinkedIn

o Easily and seamlessly purchase high-quality survey respondents as needed

o Analyze responses in real time and instantly customize reports

o Export and share data in usable formats

- A pioneer in online market research, uSamp has more than a decade of online panel building and sample framing expertise.  uSamp’s co-founders were inspired to create SurveyBuilder by a desire to improve the survey authoring process and tightly combine survey creation with seamless access to respondents – both especially critical in tough economic times, when obtaining value is more important than ever.

- “We started with a question -- How can we make the process of building and populating a survey better?” uSamp’s Dusig said.  “That led to the integration of two key product features -- a suite of tools for the creation of unlimited, free survey authoring and useful, flexible reporting… integrated with uSamp’s massive network of vetted and targeted survey respondents with real-time access – all wrapped up in an easy-to-use interface.”

- “SurveyBuilder brings an entirely new business model for online surveys to the market,” said Lavin.  “Customers can now easily take advantage of today’s information-rich touch points – social networks, websites and intranets – to promote their own surveys and to gain valuable insight.  Reaching out to their own customers, employees or any number of target markets is now almost effortless.  And we designed SurveyBuilder to provide exceptional customer support every step of the way.”

For additional information on SurveyBuilder, please visit and           
About uSamp
Please visit:   for more information

Encino, Calif. - 26 October 2011

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