'Clientside' is where market research specialists are employed by companies and organisations to undertake often minimal quantities of research in-house whilst mostly, (dependant on budget) commissioning external research agencies to implement their research projects.
Activities of a clientside researcher would generally include:
Communicating with other staff in the organisation to identify research requirements and ensure clear aims and objectives of research are set;
Preparing briefs and contacting agencies;
Deciding which tenders to accept and commissioning research;
Liaising with the commissioned agencies to identify and solve problems that arise in the research and ensuring that the findings are delivered to the set time scale;
Delivering findings to in-house audiences.
In the wider Marketing Analyst role you would also be expected to generally support development strategies through effective analysis, profiling and forecasting of markets and customer groups using reliable secondary data sources.
In the UK and elsewhere salaries will vary greatly. It will usually be dependent on the business sector - for example IT/Telecoms generally pay well compared to local Government. As a rough guide, a Junior/Research Executive salary band can range from £14,000 to £19,000. Senior Research Exec's can generally command between £20,000 and £25,000, with Research Manager salaries ranging from anything between £25,000 and £35,000.
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