Join Our Newsletter





Events Calendar

« < June 2017 > »
S M T W T F S
28 29 30 31 1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 1
Home arrow Market Research Findings arrow Housing/Property arrow Canadian Homeowners’ Wishlist For Their Ideal Home Includes Clean Air, Energy Efficiency And Style
Canadian Homeowners’ Wishlist For Their Ideal Home Includes Clean Air, Energy Efficiency And Style PDF Print E-mail
Written by Ipsos   
03 Nov 2011
Canadian homeowners have outlined a wish list, highlighting some of the things they’d like to have in their ideal home, according to a new Ipsos Reid poll conducted on behalf of Beautiful Heat.

The following are some of the things on Canadians’ wish list: - Most (93%) ‘agree’ (57% strongly/36% somewhat) that they’d like the production of heat in their home to be more cost efficient.
    
- Nine in ten (92%) ‘agree’ (53% strongly/39% somewhat) that they’d like the production of heat in their home to be more energy efficient.
    
- Nine in ten (90%) of those with this problem ‘agree’ (46% strongly/43% somewhat) that they wish they could have a constant temperature in their home, and not some areas that are hotter or colder than others.
    
- Eight in ten (83%) ‘agree’ (31% strongly/52% somewhat) that they wish the air in their home could be cleaner.
    
- Three quarters (72%) of those with bulkheads ‘agree’ (25% strongly/47% somewhat) that they wish there were not bulkheads in their basement so their ceiling wouldn’t seem so low.
    
- Seven in ten (70%) ‘agree’ (28% strongly/42% somewhat) that they’d love to have heated floors in their home.
    
- A majority (53%) ‘agrees’ (20% strongly/34% somewhat) that they wish their ductwork didn’t get in the way of where they could put furniture.

The type of heating in the home can have a significant impact on air quality. One in three (34%) homeowners say that someone in their household suffers from allergies due to dust or other air-born allergens, and a quarter (24%) say that someone who regularly visits their house (a friend or relative) suffers from allergies due to dust or other air-born allergies.

Couple these statistics with the fact that a majority (56%) of homeowners report having a pet, and it’s not surprising that seven in ten (71%) of those who have an allergy sufferer in their home believe that the air circulation system in their home contributes to those allergies (26% a great deal/45% somewhat). Most (83%) homeowners ‘agree’ (31% strongly/52% somewhat) that they wish the air in their home could be cleaner.

Many obstacles appear to get in the way of achieving some of these ideal goals. Three quarters (72%) of homeowners say that some areas of their home are hotter or colder than others, while four in ten (41%) note that they have bulkheads or duct-work in their basement that makes the room smaller, or makes their ceiling lower.

When building or renovating a home, four in ten (39%) homeowners believe that things like having areas of the house that are colder or hotter than others gets in the way of achieving an ideal living space, while a similar proportion says the same about ductwork and bulkheads that make the room an odd shape and decrease the amount of useful space (35%). Three in ten (30%) are frustrated by air vents located in odd places, while just four in ten (38%) say that none of these things gets in the way of achieving an ideal living space.

These are some of the findings of an Ipsos Reid poll conducted by Ipsos Reid on behalf of Beautiful Heat from September 19-26, 2011. For this survey, a national sample of 1,003 homeowners from Ipsos' Canadian online panel was interviewed online. Results were then weighted according to Canadian census information so that the sample’s composition reflects that of the overall population in Canada.

A survey with an unweighted probability sample of this size and a 100 per cent response rate would have an estimated margin of error of ±3.1 percentage points 19 times out of 20 of what the results would have been had the entire population of homeowners in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to, coverage error and measurement error.

About Ipsos Reid
To learn more, please visit www.ipsos.ca .

About Ipsos
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Toronto, ON – 2 November 2011
 
< Prev   Next >

Polls

How important is market research to start-ups in the current economic climate?
 

RSS Feeds

Subscribe Now