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Home arrow Marketing Research News arrow Companies Latest Products arrow GfK Partners Globally With Dapresy
GfK Partners Globally With Dapresy PDF Print E-mail
Written by GfK   
08 Dec 2011

GfK adopts Dapresy Pro for online reporting

GfK has today signed a global agreement with Dapresy to make Dapresy Pro a recommended solution for online reporting throughout the company.

The GfK Group was looking for a reporting solution that would handle tracking surveys easily and would complement its extensive portfolio of existing research technologies.

Bruno Colin, GfK’s Global Managing Director, Technology and Operations, said:
“GfK was looking for something new for the presentation of large tracking studies to multiple users. We were impressed with the efficiency of Dapresy Pro and the fact that it links so seamlessly to our data collection tools.”

Torbjörn Andersson, CEO of Dapresy commented:
“GfK is one of the research industry’s top players, and their commitment to Dapresy Pro is a major endorsement of our innovations in online reporting. With our latest StoryTeller technology, GfK will benefit from software that is at the forefront of presenting and communicating research data from both ad hoc and tracking studies.”

GfK’s selection of Dapresy Pro came after extensive trials: “I asked two GfK teams to run some tests to measure the efficiency of Dapresy Pro,” Bruno Colin explained. “Even though they only had one or two hours of training on Dapresy Pro and were very familiar with their existing tools, both teams reported impressive time savings.”

GfK and Dapresy will now work together closely to introduce Dapresy Pro to GfK offices around the world.

Torbjörn Andersson, CEO of Dapresy said:
“This is our biggest contract yet, and we will be expanding the team within Dapresy to meet the needs and expectations of one of the world’s largest market research companies.”

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Nuremberg, Germany/Norrköping, Sweden - 1 December 2011

Last Updated ( 09 Dec 2011 )
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