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Home arrow Marketing Research News arrow Company News And Announcements July-December 2011 arrow Ugam Research’s EnRAPTURE Now Recognized For Technology Effectiveness By MRS/ASC
Ugam Research’s EnRAPTURE Now Recognized For Technology Effectiveness By MRS/ASC PDF Print E-mail
Written by Ugam Research   
15 Dec 2011

The annual Technology Effectiveness award is judged by a panel of industry experts and is presented to the company or individual considered to have achieved the highest level of excellence in creating technology that promotes and improves research effectiveness

Ugam’s path breaking solution EnRAPTURE has been awarded the MRS/ASC Award for Technology Effectiveness 2011 for its contribution to improving research effectiveness at the gala dinner held on 12th December 2011.

EnRAPTURE allows users to easily transform the appearance of online surveys from plain HTML to a visually-rich interface surveys. It offers the user a comprehensive library of rich interface ‘skins’ available for various question types that easily can be applied to questions within their online surveys.

EnRAPTURE is available on several widely used survey programming platforms including Confirmit, IBM – SPSS Data Collection (formerly SPSS Dimensions) and Nebu.

The recently released version of EnRAPTURE, based on HTML/HTML5 and Javascript does not change the familiar and easy user interface, but adds several new features to create a more interactive and appealing experience. This includes usage of touchscreen technology to incorporate “gestures” like sweeping across the screen or using fingers to drag and drop items; all making the experience more intuitive.

“We’re thrilled that EnRAPTURE has been recognized as with this prestigious award. It is a testimony to our endeavor to provide path-breaking solutions in improving research effectiveness. We thank our clients for their feedback and effort in making ENRAPTURE a grand success,” said Sunil Mirani, CEO – Ugam Research.

This international award, first presented in 2003, is organized annually by the ASC in association with the MRS. It is awarded for outstanding innovation in the application of software or technology to market, opinion and social research in achieving greater effectiveness in research. The award aims to bring deserved prominence and greater recognition to those whose excellence in the application of technology is making an outstanding contribution to research effectiveness.

About Ugam Research
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Mumbai, India– 14 December 2011

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