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Home arrow Marketing Research News arrow Company News And Announcements July-December 2011 arrow eDigitalResearch And The Authorities Reach Finals Of...
eDigitalResearch And The Authorities Reach Finals Of... PDF Print E-mail
Written by eDigital Research   
15 Dec 2011

Market Research Society Public Policy And Social Research Award

This week eDigitalResearch and the authorities were announced the 2011 finalists of the Market Research Society Public Policy and Social Research Award for the insight provided into the new joint council initiative earlier this year.

The  authorities are the London Borough of Hammersmith and Fulham, the Royal Borough of Kensington and Chelsea and Westminster City Council. Working with them eDigitalResearch provided the market research support to help all three councils run a joint staff survey to investigate the degree to which services could be provided by a joint team, rather than separately, in an effort to reduce costs in the wake of government spending cuts.

As part of a robust study into the principles of joint working through an  arrangement, eDigitalResearch tackled the sensitivities of a secure, joint staff survey, helping to better understand cultures and test ideas across all three organisations. The impressive response rate provided leaders with the confidence to make changes, whilst access to eDigitalResearch’s HUB analysis tool allowed professionals immediate access to data and drill down to key issues both overall and across individual organisations.

The survey, thought to be a first of its kind within the public sector, formed the second crucial stage in the testing and experimenting with cost saving ideas and completed the market research stage of the programme. Other stages included resident surveys and consultations.

The award aims to highlight the impact research has had on decision making on public policy within the social arena. The initial findings from the research are already being implemented and will save the tax payer at least £33 million over three years.

Neil Wholey, Head of Research and Customer Insight at Westminster City Council, said,
“We knew that a joint staff survey across three separate organisations would be a challenge. By working with eDigitalResearch we ensured that all staff trusted the confidentiality of the findings as well as delivering a survey that worked across three different IT systems. Their professional approach helped us establish the validity of the  approach among staff”.

Derek Eccleston, Head of Research at eDigitalResearch, comments,
“During a time when budgets are being slashed throughout the public sector, our work with the  Authorities show not only how councils can work together to save money, but also how using online market research can significantly help to reduce costs. We are absolutely delighted to be recognised by the Market Research Society for our work in the public sector and hope we will be able to help other organisations in the social arena to reduce their costs with the help of our online methodologies”.

About eDigitalResearch
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About  Authorities
The  project is an ambitious programme to share services and functions between three of the most successful local authorities in the UK; the London Borough of Hammersmith and Fulham, the Royal Borough of Kensington and Chelsea and Westminster City Council. The authorities are reviewing every aspect of their work to identify areas where joint working or shared services will deliver greater efficiencies, improve services and provide better value for money for local taxpayers. It is one of the most radical programmes of local government reform currently being undertaken. The three authorities have identified £33 million of savings that are currently being implemented.

14 December 2011

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