TNS MEDIA RESEARCH NAMES PAT PELLEGRINI SENIOR VICE PRESIDENT NEW YORK
June 13, 2005 -- TNS today announced the appointment of Dr. Pat Pellegrini as Senior Vice President of TNS Media Research.? Dr. Pellegrini will be responsible for overseeing all aspects of TNS Media
Research's methods and procedures, as well as the development of new applications in the field of audience measurement. Dr. Pellegrini brings over ten years of research experience to TNS Media Research, including expertise in sample design, panel design and management, longitudinal data analysis and mathematical/statistical modelling.
Pat comes to TNS Media Research from BBM Canada, where he was Vice President, Research.? Pat was responsible for sample design and control, including methodological enhancements, and was the chief designer on all BBM Canada research projects. Notably this included oversight of the introduction and on-going evaluation of the Personal Portable Meter (PPMSM).? In addition, Pat developed and managed relationships with international partners including TNS.
Prior to BBM, Pat was Manager, Modelling Sales for MapInfo Canada. Additional experience includes positions at Ohio State University's department of geography, the National Centre for Geographic
Information and Analysis, and the Natural Sciences and Engineering Research Council of Canada.
"Pat brings exceptional experience to the TNS Media Research team, as he brings wide ranging research, measurement and analysis expertise to managing key products and services," said George Shababb, Chief Operating Officer, TNS Media Research.? "His knowledge and extensive
background, will allow TNS Media Research to continue to innovate and develop measurement services that are relevant for today's TV realities."
TNS is a market information group. We are the world's largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organisations.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We think differently to help our clients build competitive advantage, making TNS the sixth sense of business. http://www.tns-global.com/
For more information please contact:
Katie Zurita, International PR Manager, TNS
Tel: +44 (0)20 8967 4787 or email: