Join Our Newsletter

Events Calendar

« < April 2018 > »
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
Home arrow Market Research Findings arrow Economic Climate and Consumer Confidence arrow Christmas Shopping Stutters, But Still On Track For A Busier December Than Last Year Says Synovate
Christmas Shopping Stutters, But Still On Track For A Busier December Than Last Year Says Synovate PDF Print E-mail
Written by Synovate   
15 Dec 2011
The latest footfall figures released by Synovate for the full week commencing 4th December 2011, show that shopper numbers across the UK were 2.7% down on the same week last year, but 2.4% stronger than the week before. "After a busy start to the Christmas campaign at the end of November, last week's figures will be a slight setback for retailers," explains Dr Tim Denison, Director at Synovate Retail Performance. "We would normally expect to see footfall swell by about 6% over the previous week at this stage of the run up to Christmas, so growth of 2.4% last week is disappointing. However, the week before was a strong one, boosted by striking public sector workers who took the opportunity to Christmas shop, so figures over the fortnight are still ahead of last year, by +2.9%."

Looking at the regional splits for last week, the hurricane force gales certainly hit retail footfall hard in Scotland and Northern Ireland. There, shopper numbers for the week were 15.4% down on the previous year; people clearly heeding the 'stay at home' advise.

The brightest part of the country for w/c 4th December was London & South East England, where shopper numbers were 9.0% higher than the same week of last year and 6.9% busier than the previous week.

"It strikes me that after such a hard year, people are determined to make the most of Christmas 2011", comments Denison. "That doesn't mean they are indulging on the carefree credit spending sprees seen only a few years ago. Instead shoppers are putting a lot of extra effort in to make it a special Christmas without spending beyond their means. Everything is shaping up for 2011 to be a Christmas of 'responsible shopping'. With a fortnight still to go, and Christmas Eve falling on a Saturday this year, the month shaping up to be a solid one for retailing."

About Synovate
For more information on Synovate visit .

About Synovate Retail Performance
General information for Synovate Retail Performance, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

14 December 2011
Last Updated ( 15 Dec 2011 )
< Prev   Next >


How important is market research to start-ups in the current economic climate?

RSS Feeds

Subscribe Now