Millward Brown France appoints Robert Vinet as managing director
Warwick, UK. January 13, 2006. Millward Brown has appointed Robert Vinet to head its French business. Vinet replaces outgoing French MD, Liz Musch, who leaves to join WPP sister company, Added Value.
Canadian by birth, Vinet has spent the last 25 years in Europe, most recently as MD of the Paris office of Ogilvy One. Previously, he managed DraftDigital, a subsidiary of Draft France, part of the global DraftWorldwide agency group best known for its integrated marketing programmes including branding, direct marketing, promotions and retail. Prior to his time at Draft, Vinet was the founder and principal of Synthèse Marketing, a specialist database marketing company he managed for more than 10 years.
Commenting on his appointment, Andrea Bielli, CEO Millward Brown Continental Europe, Middle East and North Africa said: “We are delighted to welcome Robert to Millward Brown. He brings with him wide, deep experience spanning database marketing, CRM and e-marketing which will complement the above-the-line expertise that already resides in our French operation. As clients increasingly struggle to ensure they harness all points of contact and influence and ensure genuine connections with their customers and the communications channels they use, Robert’s skills will be particularly relevant.”
Added Vinet: “I am excited to be joining such a client-centric organisation. Given Millward Brown’s client base, technology and power to innovate, I am really looking forward to helping to roll-out in France, new and intelligent solutions backed by solid R&D which complement Millward Brown’s existing approaches and solutions.”
Vinet will report into Andrea Bielli and becomes a member of the Management Board of Millward Brown Continental Europe, Middle East and North Africa.