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Home arrow Marketing Research News arrow Market Research Companies New Appointments arrow BDRC Group Promotes Technology Director To Board
BDRC Group Promotes Technology Director To Board PDF Print E-mail
Written by BDRC   
02 Feb 2012

BDRC Group has today announced the appointment of Greg Berry to the Board of Directors of its operations business, Perspective Research Services (PRS).

Berry transfers to PRS from the Group’s agency and consultancy business BDRC Continental, where as Director of Technology he was the driving force behind the agency’s significant investment in technology solutions, including online reporting web portals, a bespoke mobile interviewing platform and the development of mobile devices in areas such as survey data, geo-location information and purchase behaviour.

As one of the UK’s largest market research call-centre and online operations conducting fieldwork internationally, Perspective Research Services has expertise in all aspects of data collection and analysis across the globe. Berry’s move centralises the Group’s technology resources and signals its increasing focus on adding value to client propositions through an industry-leading, dedicated technology solution.

Dr. Cris Tarrant, CEO of the BDRC Group, said:
“Our investments over the past three years have given our clients a remarkable suite of research tools and real-time reporting technology. Greg’s move to the Board of PRS recognises the invaluable part he has played in this, and our focus on applying rapidly evolving technologies to the needs of the market.” Berry added: “I am delighted to be joining what is already a very forward-thinking, results-driven leadership team at the BDRC Group during this period of intense growth. I relish the opportunity to put technology innovation at the heart of the Group’s path to success.”

London - 2 February 2012

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