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Home arrow Marketing Research News arrow Companies Latest Products arrow TNS And ACTISKU Partner To Offer 3D Online Virtual Reality Retail Environments
TNS And ACTISKU Partner To Offer 3D Online Virtual Reality Retail Environments PDF Print E-mail
Written by TNS   
08 Feb 2012
New exclusive global partnership extends TNS’s retail and shopper research offer

TNS has announced an exclusive partnership with 3D online virtual reality specialist, ACTISKU, to further extend the company’s offer in retail and shopper research into online 3D environments, complementing their work with Kantar-owned Red Dot Square in offline virtual reality. This partnership enables TNS to invite respondents to shop in online virtual aisles from their own homes anywhere in the world, offering a fast, flexible and globally scalable approach for brands and retailers looking to research new pack, shelf and point of sale initiatives.

“Testing shopper marketing initiatives in order to manage risk, size the growth opportunity and optimise ideas before roll out is increasingly essential to our clients.  Robust research with engaging visualisation also helps clients gain buy-in to brand and category initiatives from their retail customers,” said Susan Thomas, Global Director of Shopper Solutions, TNS.  She continued “We’re delighted to partner with ACTISKU for exclusive access to the best consumer-facing 3D online technology available, allowing us to boost our existing retail testing offer with a truly scalable and realistic online virtual shopping capability anywhere in the world.”  

TNS and Red Dot Square have established a leading position in the market for central location virtual reality testing and this new partnership extends TNS’s capabilities to the online space. TNS will use the ACTISKU solution to custom-build 3D virtual shopping environments that can be accessed through any Internet connection, so research respondents can take part in simulated shopping trips from their home PC.  

The ACTISKU system logs shopper activity throughout the ‘trip’, generating purchasing behaviour data which TNS integrates with feedback from the respondent about the shopping experience to give a comprehensive view of how they respond to the environment. Clients can test several different scenarios to establish which will lead to most incremental purchasing and most positive shopper perceptions to drive brand and category growth.  

"TNS knows how important online 3D virtual testing will become, this partnership now gives them the means to achieve this reality," said Bennet Holmes, Business Development Director at ACTISKU.   He continued, “Their commitment to evolving their online offering combined with a truly global network and pioneering approach to shopper research makes them a perfect partner as we grow our business.”

The partnership was agreed to in January 2012 and development of a new suite of Shopper Testing solutions is under way to be rolled out globally early this year.

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London - 6th February 2012
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