Malcolm Cowing, managing partner, regeneration marketing, at Brahm has been selected as a speaker at the Marketing Cities, Regions and Towns conference to be held in London on Tuesday 28th February 2006.
The event looks at branding cities to attract investment and will be attended by those involved in the marketing, promotion and regeneration of cities and regions. Issues that will be addressed include the importance of branding, city identity, attracting business investment and tourism.
Malcolm will be examining the complexities of the integrated marketing campaign currently underway on behalf of Bradford City Regeneration, and sharing Brahm’s expertise from this.
The talk will address key topics including:
How effective marketing of urban regeneration can change the brand identity and perceptions of a city, region or town
The importance of public consultation, and presenting the vision
Winning the hearts and minds of the community
For further information please see www.symposium-events.co.uk. Or contact Malcolm Cowing at Brahm on 0113 230 4000 or email