From 1 March 2012, Marcus Föbus will assume the position and responsibilities of Director Product Management in the Audience Measurement Online and Mobile sector. nurago's expertise in the measurement of digital consumer journeys and the use of media will thereby be enhanced considerably.
Marcus Föbus accedes with the designated objectives to further develop the existing services, especially in the context of nurago's innovative role within the GfK, and to address the challenges of an increasingly fragmented media world.
nurago thereby consequently pursues and enhances the development of online campaign measurement and panel based study concepts, as it has over the past years. With his experience and expert knowledge, Marcus Föbus will combine technologies and methods in such a way that customer specific needs can be addressed as best as possible.
Before joining nurago, Marcus Föbus was employed, since 2009, as General Manager of the AGOF Services GmbH, a fully-owned subsidiary of the German online research association “Arbeitsgemeinschaft Online Forschung e.V.” (AGOF). In this position he was responsible for the development, budgeting and implementation of coverage studies, including “AGOF mobile facts”.
As Project Manager, Marcus Föbus was previously in charge of the regular preparation and release, as well as the further development and quality assurance, of the internet coverage study „AGOF internet facts“.
After his graduation in media management, he started his career at Lycos Europe, where he was responsible for media research projects in Germany and Europe in the position of Manager Market Research.
Thomas Knauer, CEO and founder of nurago:
“We are very happy to have been able to win Marcus Föbus for nurago. Marcus not only knows the needs of the markets, but also the technical and methodical limitations. With this knowledge, Marcus will push not only us, but also our renowned clients, towards future success.”
For more information please visit www.nurago.com
Hanover - 28 February 2012