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Home arrow Marketing Research News arrow Market Research Companies New Appointments arrow eDigitalResearch Strengthen HUB Panels And Communities Insight Offering With Key Appointment
eDigitalResearch Strengthen HUB Panels And Communities Insight Offering With Key Appointment PDF Print E-mail
Written by eDigital Research   
01 May 2012
Leading market research specialists eDigitalResearch have appointed Erika Krolikowski as Panel Operations Manager as the firm continues to strengthen their HUB Panels and Communities insight offering and capabilities.

Working alongside eDigitalResearch’s 50 strong research team, Erika will provide unrivalled support and management to eDigitalResearch’s vast range of Panel and Community clients, overseeing the health of panel and community sites and providing vital recommendations to help eDigitalResearch continue to build indispensable research tools.

Erika has over five years of research experience having previously worked for Synovate within their panel sampling department and most recently as Community Panels Manager supporting their international clients, and brings with her a wealth of knowledge and experience to eDigitalResearch.

Erika Krolikowski, Panel Operations Manager at eDigitalResearch, comments,
“I am absolutely delighted to be joining eDigitalResearch. Their unique mix of passionate researchers and technical specialists all under one roof means that they are consistently cutting edge with their technical thinking, methodologies and innovations. Having worked in a similar role previously, I really understand and appreciate the important role that research panels and communities have to play in a bespoke and integrated insight programme and I’m really looking forward to helping them to develop their toolset further”.

Derek Eccleston, Head of Research at eDigitalResearch, comments,
“We are delighted to welcome Erika on board. We’ve seen some big growth in the number of our clients tapping into the potential that research panel and community tools can offer in recent months. This new and exciting Panel Operations Manager role allows us to improve our internally-developed panel and community toolset further and continue to provide the bespoke and tailored insight programmes that eDigitalResearch are renowned for”.

Recently re-developed, the HUB Panels and Communities tool kit is a unique resource that allows insight professionals to intelligently manage their research programme with features such as member communication strategies, member quality, engagement and sentiment scoring and analysis of panel metrics, including dashboard reporting of activity breakdowns. The appointment of Erika allows eDigitalResearch to strengthen their HUB Panels and Communities toolset even further, providing expert knowledge and advice on member engagement and panel health.

Erika’s appointment comes after yet another record year for eDigitalResearch, who have again seen a 20% growth rate for the third consecutive year in a row. Their position in The Sunday Times Top 100 Companies To Work For for a second year running, as well as their continuing technical innovations and expansion, reaffirms eDigitalResearch as the leading provider of digital market research.

About eDigitalResearch
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30 April 2012
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