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Home arrow Market Research Findings arrow Media / Social Media arrow They're not all the same' - single sub-groups
They're not all the same' - single sub-groups PDF Print E-mail
Written by MINTEL   
21 Feb 2005

Men aged 25-40 What they like best about being single:

Making own decisions about how to spend money (71%)
Freedom to come and go as I please (66%)
Eat what I like, when I like (34%)
Making own decisions about how home looks (31%)
Enjoy own company (30%)
What they like least:
Not enough sex (27%)
No-one to talk to about everyday things (26%)
People assuming I want a partner (24%)
Not enough hugs (23%)
Eating out, leisure activities without a partner (20%)
Women aged 25-40
What they like best about being single:
Making own decisions about how to spend money (69%)
Freedom to come and go as I please (65%)
Making own decisions about how home looks (52%)
Sense of achievement from coping alone (36%)
Enjoy own company (30%)
What they like least:
People assuming I want a partner (36%)
Having to provide for myself financially (34%)
Dealing with children's day-to-day needs alone (31%)
No-one to talk to about everyday things (30%)
Worry about future finances (30%) 
 

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Mintel is a worldwide leader of competitive media, product and consumer intelligence. For more than 30 years, Mintel has provided key insight into leading global trends. With offices in Chicago, London, Belfast and Sydney, Mintel's innovative product line provides unique data that has a direct impact on client success. For more information on Mintel, please visit their Web site at www.mintel.com.

Last Updated ( 22 Jan 2006 )
 
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