Echo Research has promoted two senior executives to become Joint Managing Directors of the firm’s UK business.
Ben Lloyd will run Echo UK’s operations and delivery, while Sam Knowles is charged with leading business development.
These elevations will allow Echo Group CEO and founder Sandra Macleod to focus on growing global clients and operations, as well as client development across Echo’s parent company, Ebiquity.
Ben Lloyd has been with Echo for more than five years, leading the Consumer and Technology sectors. He has delivered a number of award-winning projects, and his current clients include BA, BT,KFC, McDonald's, Nedbank and VMware. With a strong understanding of Echo’s research procedures and quality control systems, Ben will focus on the delivery of Echo’s work for clients.
Sam Knowles joined Echo last September as Integrated Services Director, providing the essential link between Echo’s reputation and research work and new parent company Ebiquity’s many services. He has been instrumental in developing Ebiquity’s Marcomms Vital Signs offering. Prior to joining Echo, Sam worked in PR consultancy for more than 20 years, in strategic, planning and consultative sales roles. With his track record of strategic business development with blue chip national and multi-national brands, Sam will lead Echo’s push for growth in the UK.
Sandra Macleod said:
“I am delighted to announce the dual promotion of Ben and Sam to Joint Managing Directors of Echo UK. As we embark on our new, exciting year ahead as an established part of the Ebiquity family, these significant promotions provide our new UK leaders with the opportunity to make a major contribution to Echo’s continued business success.”
Echo Research is an expert reputation research firm, with offices in London, Godalming, New York, Paris and Singapore. It was acquired in May 2011 by Ebiquity plc, the world’s largest, independent marketing performance management company. Echo is now Ebiquity’s Reputation practice, alongside Media, Advertising Intelligence, Effectiveness and Digital.
About Echo Research and Ebiquity
For more information please visit www.echoresearch.com or www.ebiquity.com
15 May 2012