TNS MEDIA INTELLIGENCE INTRODUCES NEW GENERATION OF BRANDED ENTERTAINMENT REPORTING SERVICE
NEW YORK, June 6, 2005
TNS Media Intelligence (TNSMI) today announced the launch of a new Branded Entertainment service to monitor and report brand appearances on network and cable TV programming. The new service, which uses extensive methodology to measure branded entertainment, reports data at a level of detail that existing measurement systems have not been able to provide. Available on TNSMI’s Stradegy™ multi-media platform, branded entertainment and traditional TV advertising data can be viewed in one place, allowing easy side-by-side comparison of brand appearances against 18 other types of media.
“The media marketplace requires a better way to measure and evaluate this new medium which
has now become an essential component of brand marketing campaigns,” says Steven J.
Fredericks, President and CEO, TNS Media Intelligence. “This web-based tool gives companies a
comprehensive perspective on TV brand exposure. It allows advertisers and media companies to
evaluate the value of branded entertainment placements alone, in conjunction with other paid
advertising in the same program, or across multiple networks.”
TNSMI’s Branded Entertainment Service monitors a range of formats including reality, sitcom,
drama and information programming in prime time network and cable, as well as other dayparts.
The service’s methodology provides a broad range of descriptive details on the type and
prominence of each brand appearance recorded, including visual and verbal dimensions,
character interaction, time duration, brand visibility and exclusivity, and level of plot integration.
Audio and video clips are also available.
“This is a new and unique product in the TV advertising marketplace. TNSMI built this
comprehensive new service from the ground up, in response to client needs for a more detailed
and quantifiable measurement system in the burgeoning Branded Entertainment arena,”
comments Jon Swallen, Senior Vice President of Research, TNS Media Intelligence. “Having
specific, in-depth information in one place will only become more valuable as branded entertainment becomes an increasingly important and integral part of companies’ marketing
Unlike previous systems, TNS MI’s Branded Entertainment service can be customized to deliver
information at any given time. It is also is continually refreshed with new program content,
incorporating input from advertisers and agencies, in order to effectively evaluate programming
“TNS MI has built a technologically superior, customizable and accurate system that will deliver
added value to our partners and clients,” continued Swallen. “We are looking forward to
surpassing market expectations with the next-generation capabilities of our Branded
About TNS Media Intelligence
TNS Media Intelligence in the U.S. is the leading provider of strategic advertising and marketing
information – across media, brand, industry and market. The company’s tracking technologies
collect occurrence and expenditure data on more than 2.1 million brands spanning 20 media. The
U.S. headquarters are located in New York City with sales locations in major markets across the
For further information, including this and prior press releases please visit: http://www.tns-mi.com/
TNS is a market information group. We are the world’s largest custom research company and a
leading provider of social and political polling. We are also a major supplier of consumer panel,
TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We
provide market information and measurement, together with insights and analysis, to local and
We combine our specialist sector knowledge with expertise in the areas of new product
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