THE INTERPUBLIC GROUP RENEWS PARTNERSHIP WITH TNS MEDIA INTELLIGENCE AS ITS PRIMARY PROVIDER OF COMPETITIVE ADVERTISING INTELLIGENCE
NEW YORK, February 6, 2006 – TNS Media Intelligence (TNS MI) today announced that The Interpublic Group of Companies (IPG) has renewed its partnership with TNS MI as its primary provider for competitive advertising intelligence. The multi-year agreement gives 14 IPG agencies access to the industry’s most comprehensive database of competitive advertising information. TNS MI currently monitors advertising expenditures in excess of $145 billion and 190 million advertising occurrences across 2.2 million brands.
Media planners, media buyers and account management teams throughout IPG will leverage TNS MI’s web-based Stradegy™ platform, which delivers advertising occurrence and expenditure data, as well as creative executions across 19 media, including Hispanic, The Internet and Branded Entertainment. IPG agencies which rely on TNS MI data include:
Lowe & Partners
The Martin Agency
“TNS MI is the ‘gold standard’ for competitive advertising intelligence. The company’s depth and breadth of media and market coverage is first-rate. Combine that with an extensive web-based reporting platform, that’s simple to use, customizable to our needs, and available 24/7 – we have the complete picture for evaluating advertiser activity across the entire industry,” said Susan Nathan, senior vice president, director of Media Knowledge, Universal McCann, part of McCann Worldgroup, a division of IPG.
“Reliable, top-quality advertising information across media, brand, industry and market from TNS MI has always been a vital component in helping us develop successful strategies to meet our clients’ marketing objectives,” continued Nathan. “Whether it’s an in-depth, national, multi-media analysis or market-specific knowledge for tactical plans, we can always rely on TNS MI to deliver the resources we need.”
Steven J. Fredericks, President and CEO of TNS Media Intelligence added, “We have long-standing business relationships with many IPG agencies, and we look forward to continue to provide superior value to the entire IPG organization with our renewed partnership as their trusted business partner.”
Interpublic (NYSE: IPG) is one of the world's leading organizations of advertising agencies and marketing-services companies. Major global brands include Draft, FutureBrand, GolinHarris International, Initiative, Jack Morton Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Octagon and Universal McCann. Leading domestic brands include Campbell-Ewald and Deutsch.
About TNS Media Intelligence
TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.2 million brands across 20 media. Established in 23 countries with more than 16,000 customers, TNS MI is part of the TNS Group, ranked #2 worldwide in marketing information and the world’s largest custom research company. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.
TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organizations.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.