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Home arrow Market Research Findings arrow Attitudes and Behaviour arrow Irish Shoppers Adopt ‘Little And Often’ Approach
Irish Shoppers Adopt ‘Little And Often’ Approach PDF Print E-mail
Written by Kantar Worldpanel   
21 Sep 2012
Average Irish shopping trip now €21.30

The latest supermarket share figures from Kantar Worldpanel in Ireland for the 12 weeks ending 2 September 2012 show the average shopping trip in Ireland is now €21.30, the lowest level since 2005, as shoppers tighten their belts in anticipation of the December budget.


The market has fallen by 0.6% during the past year and price inflation is currently running at 2.3%; this means that grocery staples are becoming more expensive and the average shopper has less to spend on them.

As speculation around the December budget increases shoppers are looking to tighten their grip on household spending. As a result the size of the average shopping basket is at its lowest level for seven years, dropping from an average of €22.50 last year to €21.30. Shoppers are reducing their spending by adopting a 'little and often' approach to shopping trips, which is helping them to limit wastage as they only buy what they need when then need it.

Tesco and SuperValu have both posted moderate sales growth of 2.4% and 0.4% this month. However, Aldi remains the standout performer with sales growth of over 28%, lifting its share of the market from 4.5% to 5.9%. Aldi is also the only retailer to see an increase in both the number of shoppers in through the doors, having attracted an additional 98,000 to the store this year, and also the amount each shopper spends in store.

Source: Kantar Worldpanel

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18 September 2012

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