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Home arrow Marketing Research News arrow Companies Latest Products arrow BDRC Continental Launches New Sports & Sponsorship Division
BDRC Continental Launches New Sports & Sponsorship Division PDF Print E-mail
Written by BDRC   
07 Nov 2012
BDRC Continental today launches its new Sports & Sponsorship division led by Director Mark Long.

BDRC Continental builds on a strong reputation and loyal client base in this arena, developed through work carried out by its Tourism, Travel & Leisure and Media teams.
Furthermore the agency’s Hotels & Hospitality team works with leading sports venues including Lords, Silverstone, Twickenham, Manchester City, Cheltenham and Epsom Downs Racecourse through its customer service benchmarking programmes, Meetings Benchmark Tracker and VenueVerdict. It also partners with Stadium Experience and sponsors the Football Hospitality Awards.

Mark Long, BDRC Continental Director, said:
“Our new Sports & Sponsorship division responds to a growing demand for consumer research and insight from this fascinating sector. The Holy Grail for many major sports venues is generating non-match day revenue and this is just one area we can help clients maximise through our proven customer experience and service benchmarking programmes. Our offering also includes fanbase development and segmentation, stadium and ticket price modelling, community impact assessment, experiential marketing impact appraisal, and the evaluation of sponsorship ROI.”

London - 5 November 2012
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