LONDON (9 June 2005)
Synovate, the market research arm of Aegis Group plc, today announced its acquisition of Italian market research company, AMT Consulting Srl.
Based in Italy, AMT has sales offices in Rome and Milan, together with an operation centre in Bari. The company has an excellent reputation for delivering high quality quantitative and qualitative ad hoc research to a number of blue chip marketers.
The purchase of AMT is consistent with Synovate's strategy of building a strong global network, and the move significantly bolsters the company's operations in Italy. Currently these are represented by branches of global specialist practices, Synovate Healthcare and Synovate Censydiam, but the acquisition of AMT will enable Synovate to establish a full-service consumer research presence in Italy with which to execute multi-country research. The relationship will also allow Synovate to strengthen key client relationships in Western Europe and leverage AMT's international contacts.
Commenting on the acquisition, Synovate's Global CEO Adrian Chedore said, "The purchase of AMT is of great strategic value to Synovate in that it gives us full service capabilities in Italy, a truly key market, and further strengthens our influence in Western Europe. AMT share the same core values of excellent client service and innovative research solutions, so the fit between the two companies is extremely complementary".
Massimo De Benedittis, Head of AMT, expressed similar sentiments, commenting, "Joining Synovate is a very exciting proposition indeed for AMT. Our clients will greatly benefit from our integration into the Synovate global network, while our staff will enjoy the opportunities that only a global company such as Synovate can offer".
The acquisition is expected to be completed by the end of June 2005.
Contact for this press release
Senior Communications Manager, Asia Pacific
Telephone: +852 9742 9429
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of researchsolutions. Synovate employs over 4,000 staff in 97 offices across 46 countries. More information on Synovate can be found at http://www.synovate.com/
About Aegis Group plc
Aegis Group plc is a leading marketing services company employing approximately 8,000 staff in over 60 countries. Headquartered in London and listed on the London Stock Exchange (AGS.L) the Group is structured around two core business areas: Aegis Media, which includes Carat, Vizeum, Posterscope and a range of communication services businesses; and Synovate, which is a leading global market research network. More information is available at http://www.aegisplc.com/
About AMT Consulting Srl
AMT Consulting Srl offers a complete range of qualitative and quantitative research services to help clients identify and resolve marketing problems. Areas of specialist expertise include new product development, brand and advertising research, pricing and promotion studies and shopper research. For more information, visit http://www.amtconsulting.it/