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Home arrow Market Research Findings arrow Economic Climate and Consumer Confidence arrow Debt Reduction A Priority for Consumers, Says Q1 Financial Activity Barometer (FAB)
Debt Reduction A Priority for Consumers, Says Q1 Financial Activity Barometer (FAB) PDF Print E-mail
Written by JGFR   
18 Jan 2013

Just as the autumn budget has seen the government renew its commitment to debt reduction, so
consumers in the coming months have placed debt repayment as a key priority. The Q1 2013 GfK / JGFR UK Financial Activity Barometer (FAB) recorded a drop in consumers intending saving, investment and borrowing activity in the next 6 months, down from a 2-year high in September.

Fewer people intend to save, invest, or borrow quarter-on- quarter, but there is a big rise in people
intending repaying debt, to the highest since December 2010.

All Q1 2013 measures are better than a year ago when the headline measure was at a decade low.
The GfK / JGFR Financial Activity Barometer (based on a 2-quarter moving average) gained 2 points
to 92.3, its best level in 2 years pointing to better activity levels in prospect compared to a year ago.
Of the 3 sub-indices the JGFR Debt Repayment Index jumped 11 points to 84.8, its best score since
March 2011. More people are intending repaying debt rather than saving, with cash deposit
intentions at a decade low in the wake of miserly deposit rates. Many people appear to be repaying
short term debt taken out to pay for the festive season.

Overall the JGFR Savings & Investment Index is unchanged on the quarter at 92.4, and up 6 points on
a year ago boosted by stronger investment activity in the past 2 quarters. ISA demand is little
changed on September but has fallen back over the past two years from the record highs of 2010.
Pensions have been much in the news in recent months following auto-enrolment, expected
changes to pension tax relief and ever-lower annuity rates.

The good news for pension providers / advisers this quarter is of a bounce back in regular intended
pension contributions from a decade- low in September. The overall JGFR Life & Pension Index is
down slightly on the quarter and little changed on a year ago.

In September there was a surge in intended investment activity – both buying and selling equities
and bonds directly, or through collective funds. The latest investor sentiment data shows weaker
demand in prospect and much less intended selling.

Overall the proportion of intending investors (14%) is down from 19% on the quarter but up from
10% a year ago. The headline JGFR Equity Buying Index gained 8 points to 104.5, a 2-year high.
Expected housing market activity saw sharp improvements in both mortgage and property purchase
intentions in September but a weak outlook for London. Despite some weakening in the current FAB
in both indicators, the 2-quarter JGFR Housing Confidence Index is at its strongest (61.6) since June
2010 suggesting a continuation of the improved activity levels predicted in September and now
being reflected in actual housing market data.

Cash buyers as in September make up around a third of prospective buyers. There is little evidence
of any pick up in first time buyer demand, unless supported with family finance. Housing market
confidence among Londoners is sharply higher.

Net credit usage is set to be much weaker in the coming months despite the Funding for Lending
scheme designed to increase consumer and small business borrowing.

Demand for consumer credit has fallen back – with just 9% of adults expecting to use consumer
credit in the coming months, compared to 12% in September. Despite the quarterly decline, the
headline 2-quarter GfK JGFR Consumer Credit Index edged 1 point higher to 70.0, its best in 3 years.
Activity varies considerably between regions with the South West and North East hosting the most
financially active populations (undertaking 2 or more savings, investment or borrowing activities) in

Commented John Gilbert, Chief Executive of JGFR:

“The widespread negative media reaction to the autumn statement has had a notable impact on
confidence and activity. The more positive mood of consumers this autumn has seen some pick up in
house purchase approvals and new car registrations. Investors have been more active as stock
markets have steadily improved. In the coming months while expected activity is up on a year ago,
consumers have turned more cautious, and placed debt repayment as a priority, which points to
financial services business volumes likely to slow in the first half of 2013.”
Last Updated ( 27 Aug 2013 )
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