TNS RENEWS SPORTS RESEARCH PARTNERSHIP
Becomes Official Research Sponsor of Maybank Malaysian Open
Kuala Lumpur, 16th February 2006…TNS, a leading global provider of market information, has today announced it has renewed its partnership with Parallel Media Golf (Asia) Limited (PMG) to provide research services in respect of the forthcoming Maybank Malaysian Open in its capacity as Official Research Sponsor to the Tournament.
One of the richest golf tournaments in Asia, the Maybank Malaysian Open - organised by PMG and will take place at the Kuala Lumpur Golf and Country Club on 16th – 19th February. Building on the research undertaken by TNS at the 2005 Carlsberg Malaysian Open, the partnership this year will see TNS provide PMG with in-situ spectator profiles as well as wider audience demographics, psychographics and event and branding awareness.
Mr. Keld Kristiansen, Managing Director, Parallel Media Asia said, “We are delighted to be working with TNS again – this time as the Official Research Sponsor of the Maybank Malaysian Open. Through TNS we will have unprecedented understanding of the tournament’s spectators as well as insight into overall perceptions of the Open. We believe the value of this information will be essential to the continued growth of the tournament.”
John Smurthwaite, Chairman TNS Asia Pacific commented: “Being associated with one of the largest Asian golf tournaments is a fantastic opportunity for us. Not only in that we are able to apply our expertise and local knowledge to deliver insights that will directly contribute to the future success of this high profile event but equally in the very high level visibility the TNS brand will enjoy as a result.”
TNS is a market information group. We are the world’s largest custom research company and a leading provider of social and political polling. We are also a major supplier of consumer panel, TV audience measurement and media intelligence services.
TNS operates a global network spanning 70 countries and employs over 13,000 people. We provide market information and measurement, together with insights and analysis, to local and multinational organisations.
We combine our specialist sector knowledge with expertise in the areas of new product development, motivational research, brand and advertising research and stakeholder management to bring our clients up-to-the minute, internationally consistent information.
We think differently to help our clients build competitive advantage, making TNS the sixth sense of business.