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Home arrow Marketing Research News arrow Company News and Announcements January-June 2013 arrow Only 16% of UK Are Using Mobile Phones To Buy Goods
Only 16% of UK Are Using Mobile Phones To Buy Goods PDF Print E-mail
Written by Kantar   
18 Feb 2013

The latest mobile shopping survey from Kantar company, Lightspeed Research, found that only 16 per cent of people in the UK have purchased physical goods on their mobile phone over the past 6 months.

 

61 per cent of respondents had not undertaken any form of purchase on their devices, with 42 per cent saying that when it came to actually adding those goods to their basket, they preferred to use their laptop or PC.


The reason why people do buy on their mobiles is also the reason why people don't, and it's got to do with convenience. Screen size, navigation and payment security all impact on a user's decision to buy. Where the phone has a lot of advantages is in its speed and the convenience of just having it to hand. Consumers will use what's most convenient for them, not what's most convenient to a retailer or brand. Businesses need to make sure their websites are mobile friendly. Wherever the touchpoint is for a consumer, they need to have the best possible experience.

You can read more on the Figaro Digital website or download the data below.


Source: Lightspeed Research

Last Updated ( 03 Sep 2013 )
 
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