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Home arrow Marketing Research News arrow Company News and Announcements January-June 2013 arrow Over Two Thirds Of Large Organisations Use External Training Suppliers To Develop Leadership
Over Two Thirds Of Large Organisations Use External Training Suppliers To Develop Leadership PDF Print E-mail
Written by B2B International   
15 May 2013
Over Two Thirds Of Large Organisations Use External Training Suppliers For Developing Cross-Cultural Leadership, According To Survey Commissioned By Berlitz. Central to the large organisation – wherever it may be in the world and whatever its mission – is a group of influential and often inspirational leaders.  The skills of these leaders can include setting initiative, motivating people, effective delegation, establishing principles, and leading by example, all of which indicate the various roles a leader fulfills.

Many organisations tend to be over-managed and under-led, indicating the disparity between management and leadership.  While managers control according to established principles, leaders set new directions and develop teamwork and integration of individual and group goals.  Successful leadership therefore influences both individual and organisational performance.

Leadership becomes all the more challenging when it is required on a global scale as organisations operating internationally comprise teams of highly diverse linguistic, cultural, ethical, religious and business practice backgrounds.  Thus the successful leader needs to acknowledge, adapt to, and foster cross-cultural integration that underpins global businesses today.  Global leadership has as much to do with human interaction and influence as it does with hierarchy. 

In 2009, Berlitz Corporation launched Global Leadership Training (GLT), a suite of global leadership capability development solutions comprising modular training programmes in communication, culture and leadership.  The training is designed to equip individuals and teams at all levels of an organisation with the necessary cross-cultural skills, from country-specific negotiation skills to leading global teams, international assignments, repatriation, and transitional coaching, among other programmes and courses. 

Berlitz recently commissioned business-to-business market research specialist, B2B International, to conduct a thorough assessment of the market for global leadership training.  The research revealed that of this huge market, only 2% is currently served.  Not surprisingly the US accounts for the largest share.

The research programme included a survey of over 600 professionals spanning the US, Brazil, Germany, Japan and China.  The average size of respondent organisations was ca. 7,500 employees globally.  Three quarters of individuals in these organisations interact with colleagues, customers or/and suppliers in another country. 

Japan and Germany show the highest proportions of respondents who have relocated to another country within the past 4 years on behalf of their organisation, but employee relocation over the next two years is expected to be particularly high in Brazil compared to other markets.

Over two thirds of respondent organisations use an external training supplier of global leadership training.  In this fragmented market, Berlitz was recognised for its known and trustworthy brand and for having global training facilities.  Based on the research findings, the Company is continuing to broaden its range of courses and programmes so that they are provided in multiple delivery methods, and with a more customised approach to better suit the needs of the organisation and training recipients.

Inquiries:       

Julia Cupman, VP/Director 

+1 914-761-1909  

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Caroline Harrison, Marketing Manager, 
+ (0) 161 440 6000
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Last Updated ( 03 Sep 2013 )
 
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