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Added Value Appoints Global CEO PDF Print E-mail
Written by Kantar   
15 May 2013
Brand development and marketing insight consultancy Added Value announces the appointment of Bart Michels as global CEO, effective 1st July. Michels, currently managing director of the company’s UK office, takes over the role from Janine Hawkins, who is leaving the company. Michels assumes responsibility for Added Value’s overall global business performance. He will report to Kantar CEO Eric Salama.

Michels has a close association with many of the company’s major global clients, including Barclays, Vodafone and GSK. Under his tenure as MD in London, the company has twice featured in the prestigious Sunday Times “Top 100 Best Small Companies to Work For” listings.

Prior to joining Added Value in 2003, Michels held a number of client-side roles in marketing and brand management at companies including GSK, Kellogg’s and Coca-Cola and latterly oversaw the brand merger between NTL, Cable & Wireless and Telewest.

For further information please contact Lindsay McMurdo at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or on +44 7768 591977.
Last Updated ( 03 Sep 2013 )
 
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