Leading research consultancy TNS, today announced the appointment of Doug Maclay as Head of TNS’s Qualitative practice in the Middle East, reporting to Steve Hamilton-Clark, CEO Middle East & North Africa.
Doug is a well-known leader in qualitative research. He began his career in advertising, before founding the successful UK-based specialist qualitative research agency, DRSM, working on domestic and international projects. More recently, Doug has worked as a qualitative consultant for brands including Kellogg’s, Masterfoods, Heineken and Hiscox using qualitative insights to help build their businesses.
Commenting on the hire, Steve Hamilton-Clark said, “We are really lucky to have Doug joining the team. He brings with him a wealth of experience in the qualitative space, strong leadership skills and the ability to drive results.”
In this new role Doug will be responsible for building TNS’s Qualitative business in the Middle East, and for leading the local Qualitative team in delivering a consistent high level of service and excellence to clients. Doug will be working closely with other senior qualitative practitioners in the region and globally to offer high quality insights.
Doug commented, “There is a fantastic energy and focus around qualitative research in TNS. I am incredibly excited to be joining the team to lead the development of the qual business in the Middle East.”
Doug is the latest hire to the TNS Qualitative practice, led by Rebecca Wynberg, who is bringing together some of the world’s most experienced qualitative researchers to build on and grow the company's expertise in delivering inspiring insights to clients.
Doug joins TNS on 19 May 2013 and will be based in Dubai.