Quantitative market research is the use of numerical analysis to provide information useful to businesses. It is often about asking and surveying your potential client’s feedback on your business idea, product, or service, and collecting information relating to a company’s potential customers. It allows start-up entrepreneurs, managers, and businesses to make decisions based on consumer opinions and trends. Carrying out market research via an online market research company can help you contact your large panel of your potential customers.
Despite the great benefits of conducting quantitative market research, start-ups and small businesses do not often engage in such information gathering activities. Some entrepreneurs see quantitative market research as being an activity for the larger firms due to the cost of commissioning an external company to conduct the market research. This however is a misconception.
Quantitative market research does not have to be expensive and can still be carried out to the same professional level. Due to technological developments, market research can now be conducted online with companies having their own panels, allowing companies such as Marketest to provide affordable online quantitative market research for start-ups.
Marketest is able to offer quantitative market research services for all budgets, ranging from £200, with prices varying depending on the following three criteria;
- Sample group characteristics
- Number of questions
- Size of sample group
This therefore allows the start-up to adjust the price according to their budgetary and market research requirements.
And now for one month only; 15th May to 15th June, quantitative market research can be even cheaper with Marketest. They have created a special offer for their clients where they can choose from either;
- Free questionnaire construction, or
- Free questionnaire web publishing