This report looks at the latest market trends and uncovers sources of future market growth for the Direct Selling industry in the United Kingdom with research from Euromonitor’s team of in-country analysts.
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The number of people taking up direct selling employment has increased in recent years due to the economic conditions in the country. A large number of people have lost their full time employment and are now taking up direct selling in order to strengthen their income. There has also been a shift in the type of people taking up direct selling in the UK with the channel witnessing an increase in younger sellers, couples, the over 50s and men. Existing direct sellers are also putting in longer hours, which is also driving this retail channel.
Avon continued to be the leading direct seller in the UK in 2012 recording a value share of 35%. Avon’s product range is very popular among UK consumers. The company also has a large number of representatives giving the company increased exposure. Avon has been present in the UK for more than 50 years and is a well-recognized brand name amongst UK consumers.
Throughout the forecast period, the direct selling sales channel is expected grow by a CAGR of 2% in constant value sales. The channel will continue to show growth due to the persisting economic downturn in the UK leading to more people taking up direct selling.
Republished with permission from Euromonitor Market Research Blog, originally posted on