Research agencies and clients received awards from AURA members last week. The awards allow clients to acknowledge agencies which listen, adapt and focus on what really matters to them.
The awards are unique in being decided by a group made up entirely of clients. Ben Tuttle, AURA’s Events Director said “these awards are not decided by a panel of experts. Every single one of our 170 member companies and 600 individual members had the opportunity to have their say.”
The Trusted Advisor award was new this year, recognising the agency which truly understands its clients’ agenda and goes beyond the call of duty to help deliver it. ABA Research were the winners, and Alison Bainbridge (Founder) accepted it on behalf of her team.
The Commercial Acumen award is for the agency which stands out in terms of proactively driving commercial returns from insight. It was won by Quadrangle and accepted by Ben Skelton (Partner).
The Communication award, for dynamic delivery that creates a ‘wow’ factor, meaning a client would be proud to put them in front of any internal audience with confidence went to Flamingo and was accepted by Kirsty Fuller (Founder).
Agency of the Year was awarded to the agency with the most votes across the board in the above 3 categories, implying consistency as well as depth of expertise. ABA Research won this one also, and Alison Bainbridge gladly came up for a second time.
Alison Bainbridge, founder of ABA Research said “Winning was great - especially as clients were the judges. As ABA's success is based on partnership we must thank our clients for inspiring us to new levels. Being ‘best agency’ gives us pride and a passion to get better still”.
There were also awards for agencies and members who have made notable contributions to AURA itself. AURA relies on its members to share their experiences for others to learn from. Laurence Miklichansky-Maddocks of Brown Forman won the Knowledge Sharing award.
The award for Driving Industry Progress was given to the eBay Team for a ground breaking piece of work done in partnership with agency The Source.
AURA members have been really pleased to attract some great speakers at their seminars over the last year. There have been some very memorable presentations that have left them with lots of practical tips to take back into the workplace. The best agency presentation was won by Crawford Hollingworth of The Behavioural Architects. Richard Drury of Boots took the award for the best client presentation.
The awards were just one part of the AURA one day event which was run in partnership with The Insight Show. Earlier in the day members enjoyed a conference programme focused on Generating Impact. The ASDA Team with their agency Breathe won a live vote for the most Impactful case study.
The Summer Party in the evening was a celebration of how far AURA has come in recent years. Membership is growing, seminars consistently attract more and more members and are highly valued. AURA is a growing and determined presence in the Insight industry.
Richard Drury, Chair of AURA comments:
“We’re proud to recognise agencies who consistently deliver great work for our members. The winners tells us these awards really matter to them as they are voted for by their clients.”