Toluna recently announced the release of TolunaMobile™ Diary, an application that enables companies to gather real time feedback on consumer activities.
The TolunaMobile™ Diary app, available for Apple and Android phones and tablets, features a geo-locator, a flexible method of presenting questions and responses to users, the ability to present and upload images, a UPC barcode scanner, and automatic reminders to prompt respondents to enter information based on location and event.
Carol Haney, Toluna’s Vice President of Group Product Marketing, explained, “The mobile app stands out in at least two novel ways: it empowers consumers to provide feedback at any time of the day at their convenience; and it rewards them on-the-spot for their effort through incentives, coupons, and the like. Together, this will increase the accuracy and speed of data collection, analysis, and insight generation for marketers, brands, and others that value timely consumer feedback.”
Toluna offers best-in-class mobile surveying technology, coupled with access to well-profiled, highly targeted survey respondents that are ‘on-the-go’ via the TolunaMobile panel. Toluna can deliver on all varieties of mobile survey designs, including in-home-use and product testing, diary, ad testing, mystery shopping, mobile ‘communities’ and mobile qualitative studies.
To learn more about TolunaMobile™ visit: http://www.toluna-group.com/mobileonline-surveys/mobile-survey-solutions/.